The Einstein Bros. Bagels "Wholly Experience" campaign can survive most anything the world has to offer. Even in an economic downturn, consumers still need to do what they do best: consume. What better product to consume than bagels? They're inexpensive, a source of carbohydrates, and they provide an experience every time a customer eats one.
The design of the ad is very catching, firstly, because it is so simple. There are not crazy graphics or overwhelming photos. All it consists of is one word, one picture, and instant impact. Since "not only does the design serve to catch the viewer's attention due to its atypical appearance, but its form and content are completely interdependent" (Advertising by Design, Robin Landa, pg. 42). The ad is so simple, yet so catching at the same time.
The concept of this ad is, again, simplicity. There's no need to confuse the audience's eye: just show them what you want to show them. The bagel is "that flash of insight that synthesizes the purpose of strategy... and makes the audience stop, look, and listen" (Advertising by Design, Robin Landa, pg. 58). Stop. Look. Eat an Einstein Bagel.
In a compositional sense, this ad campaign is interesting because of the "big headline above a small photograph"; in this case, the headline and photograph are equal (Advertising by Design, Robin Landa, pg. 136).
The Einstein Bros. Bagels "Wholly Experience" Campaign will change the way the world views dining choices.
And the choice will always be Einstein Bros. Bagels: a Wholly Experience.
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