At first glance, this ad just looks like a still from a mess in motion. The soup is spilling, the parsley is flying, and the sleeve is about to become in desperate need of some cleaning.
But wait... that tag line captures my eye (it has a fun shape and design all to its own). "Because stains love your clothes."
Oh! That sleeve is a face! The soup is a face! And though the sleeve is not very excited about getting a smooch from soup, it really has no other choice. That soup is flying everywhere!
There's a great use of positive and negative space. Though the images are not directly in the center, they do attract your eye from the bowl of soup to the face of soup.
The components also work in unison. You can practically feel the bowl about to drop and the faces meeting.
Also, the vivid colors keep your attention. If this ad were in, say, black and white, I'm not sure I would be as likely to keep looking and thinking about the ad as I am with the orange, green, and the faded background.
Overall, this ad is really dynamic and gets the point across: BUY TIDE! KEEP YOUR CLOTHES CLEAN!
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