The inspiration behind the hit television show, Mad Men, Jerry Della Femina can be called the true American Dream. He grew up in a rough and tumble neighborhood, beating the odds, and has ended up owning a thriving advertising business. How does he view success? "...as a wonderful punchline to one of the universe’s more benign jokes. He did say to himself as a kid, “I’m gonna get out of here.” But he couldn’t have predicted that he would get out so spectacularly." http://www.ft.com/cms/s/2/145766a2-8fb1-11df-8df0-00144feab49a.html
Della Femina has compared the advertising agency to the cut-throat world of the Mafia, since "An adman is only as good as his latest ideas, and when he runs out of them, he walks the plank." And the shelf life of an advertising exec is "really not unlike baseball. You've got about seven, eight, or maybe nine years when you're hot... and then there's that long downhill slide." http://www.time.com/time/magazine/article/0,9171,944114-2,00.html
The advertising world nowadays is not so exciting for Della Femina. “It’s different. There’s less risk-taking in writing or in art direction. People just basically sort of do their job. There used to be people sitting around with giant note pads and art directors with drawing pads … and there is none of that now." http://www.ft.com/cms/s/2/145766a2-8fb1-11df-8df0-00144feab49a.html
With this sort of enthusiasm and passion for his field, it is needless to say that Jerry Della Femina is the advertising industry.
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