Bob Isherwood was the Worldwide Creative Director for the advertising agency, Saatchi & Saatchi. In his career which spans 35 years, he has become one of the most influential and respected individuals in the industry.
Isherwood "believes passionately in the power of ideas to change the world... [His] vision and leadership have been instrumental in transforming Saatchi & Saatchi from an ad agency to a global ideas factory." http://www.saatchi.com/news/archive/clio_lifetime_achievement_award_for_bob_isherwood This rings so true when analyzing the firm's range of advertisements.
This first one, for example, speaks about domestic violence and how verbal violence can escalate into physical violence. This PSA says so much without using any words except for the tag below, which reads "Verbal abuse can be just as horrific."
The linked ad is very creative and an unexpected way to connect the consumer to the product, in this case Cheerios. It's saying, "Your heart is the source of beauty and greatness. Let Cheerios help it exude beauty." http://www.saatchi.com/en/our_work/ideas_gallery/cheerios_what_runs_through_your_veins
Isherwood said it best in an interview from the textbook Advertising by Design (Robin Landa, 88), "I need to understand what the problem is to be solved; otherwise how will I know when I've found the answer?" With this ethic, Bob Isherwood greatly impacted the way Saatch & Saatchi, and the advertising world as a whole, works.
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