The creative content for this project came from an appreciation for simplicity. Too many ads today are full of unnecessary words and imagery. I wanted to focus more making this ad as uncomplicated and easy to understand as possible, while still giving the viewer something eye-catching and thought-provoking.
While coming up with my concept, I thought a lot about balance and white space. The center of attention was going to be just that: in the center of the ad. It was going to be big, bold, but still fun. I didn't want to do anything asymmetrical. That's partly why the bagel is in the center. Since "viewers need to feel or sense balance in order to... believe the design is complete" (Advertising by Design, Robin Landa, pg. 126), it seemed silly to show something "incomplete".
Another priority was some sort of humor or funny imagery. And while "what is funny to one person...may not be funny to another", who doesn't love angel wings and a halo on a random object such as a bagel?
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