Thursday, September 2, 2010

Einstein Bros. Bagels: A Wholly Experience

What do you think of when you hear the word "wholly"? Quite a few things, actually. It's a homonym, so other words sound like it. For example, you could hear "holy", as it religiously sacred. Or, "holey", if you are describing something that has a hole torn in it.

But what Einstein Bros. Bagels gives is a "wholly" experience. That is, they give a complete experience each time you stop in one of their many locations.

Think about it.

As you walk towards the doors, the scent of fresh-baked goods fills your nostrils and puts a smile on your face. Then you walk through those doors, and suddenly another aroma takes over: that of their Darned Good Coffee. The variety of the (also freshly made) coffees is so tantalizing, you almost wish you could stick a giant straw in the vat and slurp it all up, savoring every sip.

But wait! You haven't even placed your order yet! As you approach the counter, you see a smiley-faced bagel pro ready to make your brunching dreams a reality. So, you recite your request. (My personal favorite is a Spinach Florentine Bagel with Sun-dried Tomato and Basil Shmear, lightly toasted. YUM!) And as you utter the words that shall soon enough be sitting in front of you, it is almost as if you are praying. "I would like a (insert chosen bagel here) with (insert chosen delicious shmear here), please."

And so you head toward the cashier, (and then to your table until your bagel is ready) nearly floating. The excitement is mounting. Waiting seems unbearable, but you know the anticipation is more than worth it in the end.

That first bite of toasty, shmear-y, yummy goodness is all it takes for you to be on Cloud 9. Absolute perfection. Every bite you take becomes more and more sacred. And though good things don't last forever, you know the time will come soon enough for you to indulge in the delicacy that is an Einstein Bros. Bagel.

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