Einstein Bros. Bagels: Promotion

Promotion for Einstein Bagels is going to be as clean and simple as the product.

First, there will be print ads running in cooking magazines. People who like good food will LOVE Einstein Bagels.

Then, we'll send a punch card to every house within twenty miles of an Einstein restaurant.

Eventually, we'll move toward commercials running between 5:30 pm and 8:30 pm, when families are most likely to be together and watching television.

And when all else fails, we'll say it big with a billboard.