AT&T likes to be very innovative when it comes to their advertisements, print and otherwise. This one, which features hands painted and shaped like the Eiffel Tower in Paris, France, is nothing short of innovative.
One of the great thing about it is that it doesn't look like an ad. Rather, it follows the advice of Kevin Roberts, CEO of Saatchi & Saatchi, as it has "simplicity, relevance and an immediate emotional connection to the consumer's heart, through a stunning visual" (Advertising by Design, Robin Landa, pg. 143).
The stunning visual in this case is the "hand-made" Eiffel Tower with the cell phone (and the company's logo) in the center. With this, the ad is pushing the idea that AT&T's phones and service are reliable and expansive... all the way to France.
The size of the logo is very important, as well as its context. This context "often determines its impact and provides information" (Advertising by Design, Robin Landa, pg. 148). With the logo where it is in the image, both on the image and on the product, the ad successfully demonstrates good graphic as well as advertising technique.
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